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8 03, 2018

Masters in Entrepreneurship Project

By |2019-05-08T14:11:29+00:00March 8th, 2018|Uncategorized|0 Comments

Rose Tan, Roman Vuchtrl, Jingruo Deng – Innovation and Entrepreneurship Masters Graduates 2018

During the Spring of 2018, a team of three students enrolled upon the University of Bristol’s Innovation and Entrepreneurship Masters programme, endeavored to explore the questions regarding the suitable roles technology could bridge the gap between zoo-housed animals and human visitors.

The students’ research emphasised the importance of designing to evoke human empathy towards their fellow primates in order to enhance our understanding and respect for the animals. Without this, our ability to make more direct and meaningful human-great ape interactions could be detrimental to their welfare.

Follow a period of engagement with the general public with regards to their experiences of visiting zoos. The students prototyped different design fictions for an interactive installation within zoo gorilla enclosures. The flagship idea was a human-gorilla hand comparison machine which allowed human users to identify the member of the gorilla troop most like them, before educating the user in greater detail about the similarities and differences between humans and gorillas.